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Analyse der Werbesprache der Firma Prenatal by Gregor Bazzanella (Paperback, 2015)

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Studienarbeit aus dem Jahr 2014 im Fachbereich Medien / Kommunikation - Public Relations, Werbung, Marketing, Social Media, Note: 2, Sprache: Deutsch, Abstract: Im Rahmen des Proseminars Werbesprache in Italien am Institut der Romanistik der Universitat Wien im Sommersemester 2014 wurden von den Studierenden die italienischsprachigen Werbungen und Markennamen der unterschiedlichsten Firmen einer sprach- und kulturwissenschaftlichen Analyse unterzogen. Gegenstand meiner Arbeit war und ist hier nun eine Analyse der Werbung der Marke Prenatal. Ausgehend von einer kurzen UEbersicht der Firmengeschichte, soll zunachst das gesammelte Textcorpus, sprich die einzelnen sprachlichen Elemente der verschiedenen Werbungen, sprachwissenschaftlich analysiert werden, worauf jeweils eine Interpretation der einzelnen Werbungen im Hinblick auf die mediale Absicht und Wirkung, sowie den kulturellen und soziologischen Aspekt folgen soll. Ein resumierender Kommentar soll abschliessend die Werbungen nochmals auf einen gemeinsamen Nenner bringen und ein Fazit ziehen, welches Gemeinsamkeiten herausstreicht und diese beurteilt.

Product Identifiers

Publisher
Grin Publishing
ISBN-13
9783656912354
eBay Product ID (ePID)
212492275

Product Key Features

Book Title
Analyse Der Werbesprache Der Firma Prénatal
Author
Gregor Bazzanella
Format
Paperback
Language
German
Publication Year
2015
Number of Pages
28 Pages

Dimensions

Item Height
210mm
Item Width
148mm
Item Weight
50g

Additional Product Features

Title_Author
Gregor Bazzanella

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Analyse der Werbesprache der Firma Prenatal by Gregor Bazzanella (Paperback, 2015)

About this product

Product Information

Product Identifiers

Product Key Features

Dimensions

Additional Product Features

Best Selling in Books

The Concise 48 Laws Of Power by Robert Greene (Paperback, 2002)

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