Author Biography
Kim Walsh-Phillips is the award-winning Speaker, Author, Strategist and CEO of IO Creative Group (@iocreative), a results-driven marketing and PR agency. She is a techie marketing geek with great shoes, a hatred of awareness campaigns and an obsession for marketing with a sharp focus on ROI. Kim has worked with brands such as Harley-Davidson, Chem-Dry, and Hilton Hotels to increase revenue through direct response marketing. Kim has served as a keynote speaker for hundreds of conferences across the country and enjoys spreading her passion for marketing and social media through her tweets at @PRGuruKim. She is the author of the new book, Awareness Campaigns are Stupid Other Insider Secrets to Stop Being an Advertising Victim and Start Monetizing Your Marketing.
