B2B Marketing: 16 Decisions, 86 Tools by Marc Divine (Paperback / softback, 2015)

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Price:
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Author: By Schmitt, Lucille. B2B Marketing: 16 decisions, 86 tools. How do you initiate and manage R&D with the product portfolio?. How do you design a distribution network?. This book is a toolkit dedicated to B2B marketing managers and students who want to join this community.