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Baked In: Creating Products and Businesses That Market Themselves by Alex Bogusky, John Winsor (Paperback, 2010)
Price:
AU $33.02
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30-day returns. Buyer pays for return postage.
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The old rule was to create safe, ordinary products and combine them with mass marketing. Writing in a swift, irreverent style, Bogusky and Winsor make readers feel like they are getting a front-row seat at a top-level marketing strategy session.