In Balkan Smoke, Mary Neuburger leads readers along the Bulgarian-Ottoman caravan routes and into the coffeehouses of Istanbul and Sofia. She reveals how a remote country was drawn into global ecomic networks through tobacco production and consumption and in the process became modern. In writing the life of tobacco in Bulgaria from the late Ottoman period through the years of Communist rule, Neuburger gives us much more than the cultural history of a commodity; she provides a fresh perspective on the genesis of modern Bulgaria itself. The tobacco trade comes to shape most of Bulgaria's international relations; it drew Bulgaria into its fateful alliance with Nazi Germany and in the postwar period Bulgaria was the primary supplier of smokes (the famed Bulgarian Gold) for the USSR and its satellites. By the late 1960s Bulgaria was the number one exporter of tobacco in the world, with roughly one eighth of its population involved in production. Through the pages of this book we visit the places where tobacco is grown and meet the merchants, the workers, and the peasant growers, most of whom are Muslim by the postwar period. Along the way, we learn how smoking and anti-smoking impulses influenced perceptions of luxury and necessity, questions of velty, imitation, value, taste, and gender-based respectability. While the scope is often global, Neuburger also explores the politics of tobacco within Bulgaria. Among the book's surprises are the ways in which conflicts over the tobacco industry (and smoking) help to clarify the forbidding quagmire of Bulgarian politics.
Product Identifiers
Publisher
Cornell University Press
ISBN-10
0801450845
ISBN-13
9780801450846
eBay Product ID (ePID)
115984209
Product Key Features
Author
Mary C. Neuburger
Format
Hardback
Language
English
Subject
Regional History
Type
Textbook
Dimensions
Weight
595g
Height
235mm
Width
156mm
Additional Product Features
Place of Publication
Ithaca
First Published
2012
Content Note
1 Maps; 15 Halftones, Black and White
Prizes
Winner of Winner of the Barbara S. Jelavich Book Prize Given.
Author Biography
Mary C. Neuburger is Director of the Center for Russian East European and Eurasian Studies, Chair of the Department of Slavic and Eurasian Studies, and Professor of History at the University of Texas at Austin. She is the coeditor of the Journal of Contemporary History and author of The Orient Within: Muslim Minorities and the Negotiation of Nationhood in Modern Bulgaria, also from Cornell.