Vibrant Color Shampoo combines strengthening pure Organic Bamboo Extract with color-locking, damage-locking Kalahari Melon Extract. This gentle sulfate and sodium chloride free shampoo nourishes hair while maintaining healthy, vibrant color. With rinse-resistant Color Hold UV+ Technology, this shampoo provides the highest level of color protection.Benefits:When used as a system, Alterna BAMBOO UV Color Protection Vibrant Color Shampoo, Conditioner and Fade-Proof Fluide are clinically proven to retain color and brightness for 60 washes.Cleanses, nourishes and moisturizes laying the foundation for healthy hair with vibrant color.Prevents color fade and wash-out.Contains UV filters that protect hair color against oxidative damage.Formula is free of sulfates, parabens, gluten and phthalates.