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Best Face Forward: Why Companies Must Improve Their Service Interfaces With Customers by Jeffrey F. Rayport, Bernard J. Jaworski (Hardcover, 2005)

About this product

About this product

Product Information

In Best Face Forward, Jeffrey F. Rayport and Bernard J. Jaworski argue that as this front-office automation revolution unfolds, competitive advantage will increasingly depend on deploying the right mix of interfaces with customers - human, automated, and hybrids of both - to surpass current levels of performance and service. Based on extensive research inside both start-up and established businesses, Best Face Forward proposes guiding principles and a practical auditing tool for determining how humans and machines can best collaborate in mediating critical customer interactions. Far from dehumanizing the workforce, the authors show how this revolution will create a people-rich workplace - one that combines the unique capabilities of humans and machines to create a better world for all of us.

Product Identifiers

Publisher
Harvard Business Review Press
ISBN-13
9780875848679
eBay Product ID (ePID)
95747111

Product Key Features

Author
Jeffrey F. Rayport, Bernard J. Jaworski
Publication Name
Best Face Forward: Why Companies Must Improve Their Service Interfaces with Customers
Format
Hardcover
Language
English
Subject
Business
Publication Year
2005
Type
Textbook
Number of Pages
262 Pages

Dimensions

Item Height
242mm
Item Width
166mm
Item Weight
624g

Additional Product Features

Title_Author
Bernard J. Jaworski, Jeffrey F. Rayport
Country/Region of Manufacture
United States

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