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Branding Canada: Projecting Canada's Soft Power through Public Diplomacy by Evan H. Potter (Paperback, 2009)

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Product Information

Evan Potter analyses how the federal government has used the instruments of public diplomacy - cultural programs, international education, international broadcasting, trade, and investment promotion - to exercise Canada's soft power internationally. He argues that protecting and nurturing a distinct national identity are essential to Canada's sovereignty and prosperity, and suggests ways to achieve this through the strategic exercise of public diplomacy, at home and abroad. In offering the first comprehensive overview of the origins, development, and implementation of the country's public diplomacy, Branding Canada offers policy advice on Canada's approach and advances the thinking on public diplomacy in general.

Product Identifiers

Publisher
Mcgill-Queen's University Press
ISBN-13
9780773534520
eBay Product ID (ePID)
95273512

Product Key Features

Subject Area
Country, Political Science
Author
Evan H. Potter
Publication Name
Branding Canada: Projecting Canada's Soft Power Through Public Diplomacy
Format
Paperback
Language
English
Publication Year
2009
Type
Textbook
Number of Pages
464 Pages

Dimensions

Item Height
229mm
Item Width
152mm
Item Weight
570g

Additional Product Features

Title_Author
Evan H. Potter
Country/Region of Manufacture
Canada

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Branding Canada: Projecting Canada's Soft Power through Public Diplomacy by Evan H. Potter (Paperback, 2009)

About this product

Product Information

Product Identifiers

Product Key Features

Dimensions

Additional Product Features

Best Selling in Adult Learning & University

Permaculture: A Designer's Manual by Bill Mollison (Hardcover, 1988)

Australian Native Bee Book: Keeping Stingless Bee Hives for Pets, Pollination and Sugarbag Honey by Tim Heard (Paperback, 2015)

The Weed Forager's Handbook: A Guide to Edible and Medicinal Weeds in Australia by Adam Grubb, Annie Raser-Rowland (2012, Paperback)

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