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Brands: The Logos of the Global Economy by Celia Lury (Hardcover, 2004)

About this product

About this product

Product Information

Brands are everywhere: in the air, on the high-street, in the kitchen, on television and, maybe even on your feet. But what are they? The brand, that point of connection between company and consumer, has become one of the key cultural forces of our time and one of the most important vehicles of globalization. This book offers a detailed and innovative analysis of the brand Illustrated with many examples, the book argues that brands: mediate the supply and demand of products and services in a global economy frame the activities of the market by functioning as an interface communicate interactively, selectively promoting and inhibiting communication between producers and consumers operate as a public currency while being legally protected as private property in law introduce sensation, qualities and affect into the quantitative calculations of the market organize the logics of global flows of products, people, images and events. This book will be essential reading for students of sociology, cultural studies and consumption.

Product Identifiers

Publisher
Taylor & Francis Ltd
ISBN-13
9780415251822
eBay Product ID (ePID)
96341687

Product Key Features

Author
Celia Lury
Publication Name
Brands: the Logos of the Global Economy
Format
Hardcover
Language
English
Subject
Marketing
Publication Year
2004
Type
Textbook
Number of Pages
208 Pages

Dimensions

Item Height
234mm
Item Width
156mm
Item Weight
476g

Additional Product Features

Title_Author
Celia Lury
Series Title
International Library of Sociology
Country/Region of Manufacture
United Kingdom

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