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Bryan W. Mattimore Idea Stormers (Hardback) (US IMPORT)
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eBay item number:404965123601
Item specifics
- Condition
- Book Title
- Idea Stormers
- Title
- Idea Stormers
- Subtitle
- How to Lead and Inspire Creative Breakthroughs
- EAN
- 9781118134276
- ISBN
- 9781118134276
- Genre
- Business & Finance
- Release Date
- 05/10/2012
- Release Year
- 2012
- Country/Region of Manufacture
- US
- Item Length
- 152mm
- Publication Year
- 2012
- Type
- Textbook
- Format
- Hardcover
- Language
- English
- Publication Name
- Idea Stormers: How to Lead and Inspire Creative Breakthroughs
- Item Height
- 229mm
- Publisher
- John Wiley & Sons Inc
- Item Width
- 152mm
- Subject
- Management, Business
- Item Weight
- 446g
- Number of Pages
- 256 Pages
About this product
Product Information
How to solve critical business challenges by generating more and better ideas Every organization needs a steady supply of fresh, relevant ideas, but managers can?t just lock teams in a room with a mandate to brainstorm and hope for the best. Ideation is both a science and an art, and when group ideation processes are well-designed and well-facilitated, anyone can generate an abundance of creative, implementable options?not to mention true breakthroughs?for any business need. Drawing on his work leading high-stakes ideation sessions at over 300 organizations, Mattimore explains the how, what, and why of successful ideation and provides a framework for when and how to apply various techniques. Identifies Mattimore?s top ideation and innovation techniques (including ?brainwalking,? finding inspiration in worst ideas, the unexpected effectiveness of wishing, and more) and lays the groundwork for you to invent successful processes of your own Tells real stories of ideation at work in Mattimore?s consulting business, including how Ben & Jerry?s named a new strawberry fudge flavor, how Thomas? invented a new, healthier English muffin that now accounts for over 30% of its sales, how IBM transformed the culture of one of its divisions to make it more innovative, and many more Mattimore is a world-class expert on applied creativity and an innovation process consultant to over one-third of the Fortune 100 companies; he and his team have helped create and launch products and services worth over $3 billion in annual US retail sales With a diverse range of tested methods, Idea Stormers is the indispensable guide for developing original, practical solutions to even the most intractable-seeming creative challenges.
Product Identifiers
Publisher
John Wiley & Sons Inc
ISBN-13
9781118134276
eBay Product ID (ePID)
115717767
Product Key Features
Publication Name
Idea Stormers: How to Lead and Inspire Creative Breakthroughs
Format
Hardcover
Language
English
Subject
Management, Business
Publication Year
2012
Type
Textbook
Number of Pages
256 Pages
Dimensions
Item Height
229mm
Item Width
152mm
Item Weight
446g
Additional Product Features
Country/Region of Manufacture
United States
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Business seller information
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- GB 864 1548 11
Seller assumes all responsibility for this listing.
eBay item number:404965123601
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