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The Irwin Series in Marketing: Cases in Marketing Management by Thomas Kinnear and Kenneth L. Bernhardt (1996, Hardcover)

About this product

About this product

Product Identifiers

Publisher
McGraw-Hill Higher Education
ISBN-10
0256204640
ISBN-13
9780256204643
eBay Product ID (ePID)
84229

Product Key Features

Author
Thomas Kinnear, Kenneth L. Bernhardt
Publication Name
Cases in Marketing Management
Format
Hardcover
Language
English
Publication Year
1996
Series
The Irwin Series in Marketing
Type
Textbook
Number of Pages
688 Pages

Dimensions

Item Length
9.3in
Item Height
1.2in
Item Width
7.4in
Item Weight
32 Oz

Additional Product Features

Lc Classification Number
Hf5415.13.B448 1997
Edition Number
7
Copyright Date
1997
Target Audience
College Audience
Topic
Marketing / General
Lccn
96-037108
Dewey Decimal
658.8
Dewey Edition
21
Illustrated
Yes
Genre
Business & Economics

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