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Close That Sale!: Teach Yourself: 2010 by Roger Brooksbank (Paperback, 2010)

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Product Information

Learn how to hone your selling skills and close more sales with this easy to read guide written by someone with extensive experience of every aspect of selling and marketing in the international arena.Based on the five stage OIMCO selling model it covers :-Opening-phase selling skills, including taking control of your selling space and sizing up the customer - Interviewing-phase selling skills, including asking open-style questions , listening actively and triggering your customer's imagination- Matching-phase selling skills , including applying the SELL formula, translating benefits into real money and mastering the art of storytelling-Closing-phase selling skills, including tuning in to buying signals, manufacturing a close and perfecting the art of silence - Objection-handling-phase selling skills, including conditioning yourself positively to objections, pre-handling predictable objections and playing CATCH with every objection raised All neatly summed up in 52 skill honing sections, with skill-enhancing exercises, to perfectly suit a busy life in sales.NOT GOT MUCH TIME?One and five-minute introductions to key principles to get you started.A UTHOR INSIGHTSLots of instant help with common problems and quick tips for success, based on the author's many years of experience.TEST YOURSELFTests in the book to keep track of your progress.EXTEND YOUR KNOWLEDGEExtra online articles at www.teachyourself.com to give you a richer understanding.THINGS TO REMEMBERQuick refreshers to help you remember the key facts.TRY THISInvative exercises illustrate what you've learnt and how to use it.

Product Identifiers

Publisher
Teach Yourself Books, Hodder & Stoughton General Division
ISBN-10
1444104942
ISBN-13
9781444104943
eBay Product ID (ePID)
106555015

Product Key Features

Author
Roger Brooksbank
Format
B-Format Paperback, Paperback
Language
English
Topic
Sales & Marketing

Additional Product Features

Place of Publication
London
Series Title
Teach Yourself Business Skills
Content Note
Illustrations
Author Biography
Roger Brooksbank Ph.D, internationally known author and speaker with extensive experience as a sales manager, marketing director and business owner. Now Associate Professor of Marketing at the University of Waikato, NZ
Date of Publication
29/10/2010
Country of Publication
United Kingdom

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Close That Sale!: Teach Yourself: 2010 by Roger Brooksbank (Paperback, 2010)

About this product

Product Information

Product Identifiers

Product Key Features

Additional Product Features

Best Selling in Books

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