Now in its 5th edition, Consumer Behaviour: A European Perspective provides a fully comprehensive, lively and engaging introduction to consumer behaviour. The book links in consumer behaviour theory with the real life problems faced by practitioners. The unique five-part micro-to-macro wheel structure also provides a multi-disciplinary approach, including the latest data to profile European consumers. This book is ideal for second and third year undergraduate marketing students, undergraduate students taking a consumer behaviour module as part of a business course and postgraduate students on masters courses in marketing.
Product Identifiers
Publisher
Pearson Education The Limited
ISBN-10
0273772724
ISBN-13
9780273772729
eBay Product ID (ePID)
148372284
Product Key Features
Author
Margaret K. Hogg, Gary Bamossy, Michael R. Solomon, Soren Askegaard
Publication Name
Consumer Behaviour: a European Perspective
Format
Paperback
Subject
Business, Economy & Industry, Marketing
Publication Year
2013
Type
Textbook
Number of Pages
704 Pages
Dimensions
Item Height
266mm
Item Width
196mm
Weight
1286g
Height
266mm
Width
196mm
Item Weight
1286g
Additional Product Features
Spine
25mm
Genre
Sales & Marketing
Country/Region of Manufacture
United Kingdom
Best Selling in Adult Learning & University
Current slide {CURRENT_SLIDE} of {TOTAL_SLIDES}- Best Selling in Adult Learning & University