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Consumer Behaviour by Leon G. Schiffman (Paperback, 2005)

About this product

About this product

Product Information

The third edition of this Australian text continues to convey the essence of consumer behaviour and to connect psychological, socio- cultural and decision making aspects of the discipline. While the book is based on the American edition of Schiffman, it has been heavily adapted to suit the Australian market.

Product Identifiers

Publisher
Pearson Education AU
ISBN-13
9781741031638
eBay Product ID (ePID)
95539309

Product Key Features

Author
Leon G. Schiffman
Publication Name
Consumer Behaviour
Format
Paperback
Language
English
Subject
Marketing
Publication Year
2005
Type
Textbook
Number of Pages
669 Pages

Additional Product Features

Title_Author
Leon G. Schiffman
Country/Region of Manufacture
Australia

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