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Cases to Accompany Contemporary Strategy Analysis by Robert M. Grant (Paperback, 2010)

About this product

About this product

Product Information

This popular casebook is now available in a more compact and updated edition. In response to requests from instructors and students for cases that require less reading time, all the cases are shorter than those in previous editions. Written by Rob Grant to accompany his text, Contemporary Strategy Analysis 7th edition, each case is designed to enable students to apply particular concepts and techniques of strategy analysis. New cases include: Manchester United: Preparing for Life without Ferguson Starbucks Easyjet vs. Ryanair DVD Wars Google Further cases, including the US Airline Industry, Ford and the World Automobile Industry, Richard Branson and the Virgin group of Companies, Wal-Mart Stores Inc, Harley-Davidson and General Electric & Jeff Immelt have been updated to 2009. These contemporary cases allow students unparalleled insight into determinants of competition; the basis of competitive advantage; the challenges of developing new organizational capabilities; the design of strategies for exploiting innovation; and the opportunities and pitfalls of internationalization. Used alongside the Contemporary Strategy Analysis text, or as a standalone resource, the cases allow today's students and executives to apply key strategy concepts and frameworks to top-level decision making at companies that face critical strategic challenges. Full teachings notes to the cases will be available upon publication at the companion website www.contemporarystrategyanalysis.com

Product Identifiers

Publisher
John Wiley and Sons Ltd
ISBN-13
9780470686331
eBay Product ID (ePID)
96813803

Product Key Features

Book Title
Cases to Accompany Contemporary Strategy Analysis
Author
Robert M. Grant
Format
Paperback
Language
English
Topic
Business
Publication Year
2010
Type
Textbook
Number of Pages
430 Pages

Dimensions

Item Height
246mm
Item Width
190mm
Item Weight
846g

Additional Product Features

Title_Author
Robert M. Grant
Country/Region of Manufacture
United Kingdom

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