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Corporate Language - Die Sprache als Bestandteil der Markenidentitat by Lennart Wegner (Paperback, 2013)

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Das Feld der Corporate Identity stellt sich durch durch das Fehlen einer einheitlichen Theorie als komplexes, hin und wieder auch verworrenes Gelande dar. Durch den grossen Einfluss der Praxis und der aus diesem Teil des Corporate Identity-Managements stammenden Autoren ist besonders die Literatur stark von Leitfaden-ahnlichen Texten und Anleitungshilfen gepragt. Corporate Language - die Sprache als Bestandteil der Markenidentitat unternimmt Ausfluge in die benachbarten Felder der Soziologie und Handlungstheorie und entdeckt in der Sprache ein Leitmotiv fur das Corporate Identity-Management.

Product Identifiers

Publisher
AV Akademikerverlag
ISBN-13
9783639463095
eBay Product ID (ePID)
148799889

Product Key Features

Author
Lennart Wegner
Publication Name
Corporate Language-Die Sprache ALS Bestandteil Der Markenidentitat
Format
Paperback
Language
German
Subject
Marketing
Publication Year
2013
Type
Textbook
Number of Pages
60 Pages

Dimensions

Item Height
229mm
Item Width
152mm
Item Weight
100g

Additional Product Features

Title_Author
Lennart Wegner

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Corporate Language - Die Sprache als Bestandteil der Markenidentitat by Lennart Wegner (Paperback, 2013)

About this product

Product Information

Product Identifiers

Product Key Features

Dimensions

Additional Product Features

Best Selling in Adult Learning & University

Australian Native Bee Book: Keeping Stingless Bee Hives for Pets, Pollination and Sugarbag Honey by Tim Heard (Paperback, 2015)

The Weed Forager's Handbook: A Guide to Edible and Medicinal Weeds in Australia by Adam Grubb, Annie Raser-Rowland (2012, Paperback)

Permaculture: A Designer's Manual by Bill Mollison (Hardcover, 1988)

The Falsification of History: Our Distorted Reality by John Hamer (Paperback, 2013)

In-Basket Case Studies by Guy Adamson (Paperback, 1986)

Empire of the Summer Moon: Quanah Parker and the Rise and Fall of the Comanches, the Most Powerful Indian Tribe in American History by S.C. Gwynne (Paperback, 2011)

Botanical Field Guide by Stefan Mager (Fold-out book or chart, 2021)

Save on Adult Learning & University

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T. Jared Bunch Matthew LaPlante John D. Day The AFib Cure (Paperback)

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