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Corporate Reputation: Managing Opportunities and Threats by Ronald J. Burke, Graeme Martin (Hardcover, 2011)

About this product

About this product

Product Information

Increasing media scrutiny, global coverage and communication via the internet means corporate reputation can be damaged quickly, and failing to successfully address challenges to corporate reputation has consequences. Companies generally suffer almost ten times the financial loss from damaged reputations than from whatever fines may be imposed. According to Ernst & Young, the investment community believes up to 50 per cent of a company's value is intangible - based mostly on corporate reputation. So recognizing potential threats, or anticipating risks, emerges as a critical organizational competence. Organizations can regain lost reputations, but recovery takes a long time. Corporate Reputation contains both academic content along with practical contributions, developed by those serving as consultants or working in organizations in the area of corporate reputation and its management or recovery. It covers: why corporate reputation matters, the increase in reputation loss, threats to corporate reputation, monitoring reputation threats online and offline, the key role of leadership in reputation recovery, and making corporate reputation immune from threats. Any book that is going to do justice to a subject that is so complex and intangible needs imagination, depth and range, and this is exactly what the contributors bring with them.

Product Identifiers

Publisher
Taylor & Francis Ltd
ISBN-13
9780566092053
eBay Product ID (ePID)
107775090

Product Key Features

Subject Area
Business Informatics
Author
Ronald J. Burke, Graeme Martin
Publication Name
Corporate Reputation: Managing Opportunities and Threats
Format
Hardcover
Language
English
Subject
Marketing
Publication Year
2011
Type
Textbook
Number of Pages
356 Pages

Dimensions

Item Height
246mm
Item Width
174mm
Item Weight
748g

Additional Product Features

Title_Author
Graeme Martin, Ronald J. Burke
Series Title
Psychological and Behavioural Aspects of Risk
Country/Region of Manufacture
United Kingdom

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