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Corporate Reputation: The Scientific Evidence Behind Corporate Reputation Management by Enrique Carreras, Angel Alloza, Ana Carreras (Paperback, 2014)

Reputation is a strategic asset for all companies. Businesses with a good reputation are able to stand out, attracting the attention of investors and retaining the loyalty of customers and employees. Reputation can be somewhat of a vague form, but this book provides measurement tools and models for rigorous management of a company's reputation. Written by three leading practitioners and thinkers, this is a definitive and modern handbook to help companies and executives manage their corporate reputation and brand in today's highly competitive marketplace.

Place of Publication
Madrid
Author Biography
Angel Alloza is the CEO of Corporate Excellence - Centre for Reputation Leadership, a leading consultancy in corporate reputation. Enrique Carreras is a professor and Ana Carreras is a researcher at the CEU San Pablo University in Madrid.
Date of Publication
15/01/2014
Country of Publication
Spain

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