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Corporate Reputation and Competitiveness by Gary Davies, Stuart Roper, Rui Da Silva, Rosa Chun (Hardcover, 2002)

About this product

About this product

Product Information

This unique book written by four world leaders in reputation research, presents the latest cutting-edge thinking on organizational improvement. It covers media management, crisis management, the use of logos and other aspects of corporate identity, and argues the case for reputation management as a way of overseeing long-term organizational strategy. It presents a new approach to managing reputation, one that relies on surveying customers and employees on their view of the corporate character and in harmonizing the values of both. This approach has been trialled in a number of organizations and here the authors demonstrate how improving reputation, merely by learning more about what a company is already doing, is worth some five per cent sales growth. The book is a vital, up to date resource for specialists in corporate communication, public relations, marketing, HRM, and business strategy as well as for all senior management. Highly illustrated with over eighty diagrams and tables, it includes up to the minute illustrative case studies and interviews with leading authorities in the field.

Product Identifiers

Publisher
Taylor & Francis Ltd
ISBN-13
9780415287432
eBay Product ID (ePID)
94991472

Product Key Features

Author
Gary Davies, Stuart Roper, Rui Da Silva, Rosa Chun
Publication Name
Corporate Reputation and Competitiveness
Format
Hardcover
Language
English
Subject
Law
Publication Year
2002
Type
Textbook
Number of Pages
288 Pages

Dimensions

Item Height
234mm
Item Width
156mm
Item Weight
635g

Additional Product Features

Title_Author
Rui Da Silva, Rosa Chun, Stuart Roper, Gary Davies
Country/Region of Manufacture
United Kingdom

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