This book provides an overview of the application of Corporate Social Responsibility in businesses and corporations around the world. Primarily based on real cases, it focuses on different approaches to CSR from a global perspective. It provides a critique of the wrong practices often employed even by multinational organizations, and highlights the resultant negative effects. On the other hand the book demonstrates good examples that can help multinationals or even entire countries to achieve both a better reputation and increased profitability. CSR in the Global Business World is a rich resource of illustrative cases, serving both as a basis for ongoing research as well as for teaching purposes at the business school level.
Product Identifiers
Publisher
Springer-Verlag Berlin and Heidelberg Gmbh & Co. Kg
ISBN-13
9783642376191
eBay Product ID (ePID)
152325611
Product Key Features
Author
Asli Yuksel Mermod, Samuel O.Idowu
Publication Name
Corporate Social Responsibility in the Global Business World
Format
Hardcover
Language
English
Subject
Transportation, Marketing, Business
Publication Year
2013
Type
Textbook
Number of Pages
367 Pages
Dimensions
Item Height
235mm
Item Width
155mm
Item Weight
7273g
Additional Product Features
Editor
Samuel O.Idowu, Asli Yuksel Mermod
Country/Region of Manufacture
Germany
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