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Creating the Nazi Marketplace: Commerce and Consumption in the Third Reich by S. Jonathan Wiesen (Hardcover, 2010)

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Product Information

When the Nazis came to power in 1933, they promised to build a vibrant consumer society. But they faced a dilemma. They recognized that consolidating support for the regime required providing Germans with the products they desired. At the same time, the Nazis worried about the degrading cultural effects of mass consumption and its association with 'Jewish' interests. This book examines how both the state and private companies sought to overcome this predicament. Drawing on a wide range of sources - advertisements, exhibition programs, films, consumer research and marketing publications - the book traces the ways National Socialists attempted to create their own distinctive world of buying and selling. At the same time, it shows how corporate leaders and everyday Germans navigated what S. Jonathan Wiesen calls 'the Nazi marketplace'. A groundbreaking work that combines cultural, intellectual and business history, Creating the Nazi Marketplace offers an innovative interpretation of commerce and ideology in the Third Reich.

Product Identifiers

Publisher
Cambridge University Press
ISBN-13
9780521762533
eBay Product ID (ePID)
95823769

Product Key Features

Book Title
Creating the Nazi Marketplace: Commerce and Consumption in the Third Reich
Author
S. Jonathan Wiesen
Format
Hardcover
Language
English
Topic
Economics, History
Publication Year
2010
Type
Textbook
Number of Pages
294 Pages

Dimensions

Item Height
235mm
Item Width
160mm
Item Weight
520g

Additional Product Features

Title_Author
S. Jonathan Wiesen
Country/Region of Manufacture
United Kingdom

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Creating the Nazi Marketplace: Commerce and Consumption in the Third Reich by S. Jonathan Wiesen (Hardcover, 2010)

About this product

Product Information

Product Identifiers

Product Key Features

Dimensions

Additional Product Features

Best Selling in Books

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