Creating the Perfect Design Brief : How to Manage Design for Strategic Advantage by Peter L. Phillips (2004, Trade Paperback)

Skyhorse Publishing Company, Incorporated

1581153244

9781581153248

2857605

Creating the Perfect Design Brief : How to Manage Design for Strategic Advantage

Peter L. Phillips

Trade Paperback

English

History & Criticism, Graphic Arts / Branding & Logo Design, Production & Operations Management, Essays

2004

Design, Business & Economics

224 Pages

9in

6.1in

6in

12.2 Oz

Ts176

This book offers plenty of solid advice on the means of effective design brief development. But its larger value lies in Phillips' distilled wisdom in how to employ the design brief as a strategic design management tool. His is a virtually sure-fire formula for increasing design's centrality to, and influence upon, corporate culture today.  |9781581153248|

AcknowledgementsForeword1. Overview2. Injury information for action3. Conducting epidemiologic research in injury control4. The human body's response to transfers of energy5. Developmental, behavioral, and socio-economic aspects6. Translating concern into action7. Injury control interventionsAfterwordAppendices

2004

Trade

2003-027434

658.5

22

Yes