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Creative Marketing: An Extended Metaphor for Marketing in a New Age by R. Rentschler, I. Fillis (Hardcover, 2005)

About this product

About this product

Product Information

Creative Marketing has been written in response to the continued failure to address the theory/practice gap in marketing management. The art world is full of creativity, yet existing marketing theory continues to prescribe formulaic, stepwise processes for marketing success. Rather than perpetuating the belief in the value of traditional marketing frameworks, this book draws on a diverse range of disciplines to inspire entrepreneurial thinking and practice among those marketers who wish to push the boundaries of knowledge and convention. Creative Marketing gets back to how best to support individuals as well as small, medium and micro-enterprises through new marketing approaches.

Product Identifiers

Publisher
Palgrave USA
ISBN-13
9781403941909
eBay Product ID (ePID)
96548515

Product Key Features

Author
R. Rentschler, I. Fillis
Publication Name
Creative Marketing: an Extended Metaphor for Marketing in a New Age
Format
Hardcover
Language
English
Subject
Marketing
Publication Year
2005
Type
Textbook
Number of Pages
161 Pages

Dimensions

Item Height
216mm
Item Width
140mm
Item Weight
375g

Additional Product Features

Title_Author
R. Rentschler, I. Fillis
Country/Region of Manufacture
United States

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