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Customer Behaviour: Consumer Behaviour and beyond by Robert Widing, Robert et al Widing (Paperback, 2002)

About this product

About this product

Product Information

This first Pacific Rim edition of Customer Behaviour: Consumer Behaviour and Beyond retains the strengths of the US text from which it was adapted. It covers the behaviours of customers both in the household and in the business market. It also recognises that a person may play one or more of the three customer roles: user, payer and buyer. The text addresses the concerns of all three roles. The text has a strong managerial focus, which helps students to apply the theories and frameworks they are learning in order to solve real-world problems. Students will now be guided by examples and material from Australia, New Zealand, Asia, Europe and North America. This strong international focus will make the text very relevant for international students and also allow Australian students to gain a perspective on customer behaviour in a global context.

Product Identifiers

Publisher
Cengage Learning Australia
ISBN-13
9780170107860
eBay Product ID (ePID)
95170395

Product Key Features

Author
Robert Widing, Robert Et Al Widing
Publication Name
Customer Behaviour: Consumer Behaviour and Beyond
Format
Paperback
Language
English
Subject
Marketing
Publication Year
2002
Type
Textbook
Number of Pages
699 Pages

Additional Product Features

Title_Author
Robert Et Al Widing, Robert Widing
Country/Region of Manufacture
Australia

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