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Customer Genius by Peter Fisk (Hardcover, 2009)

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Author:Fisk, Peter. Publisher:John Wiley and Sons Ltd. World of Books Australia was founded in 2005.

About this product

Product Information

Hello, I am your customer. Do you see the world like I do? It's simple really. Start with me and everything else follows. Together we can do extraordinary things. Are you ready? 10 building blocks, 30 practical tools, 50 inspirational stories. From Amazon to Banyan Tree, Quintessentially to Zipcars, explore 50 of the world's leading customer businesses. The rise of Air Asia, and the collaboration of Boeing; the segmented focus of Club Med, and the customer vision of Disney; the imagination of Camper, and the desire for the Nintendo Wii; the realism of Dove, and the tribal loyalty of Harley Davidson. The 'genius' of a customer-centric business is that it works from the outside in. It attracts, serves and retains the best customers as its route to profitability and growth. Isn't it about time you started doing business from the outside in?

Product Identifiers

Publisher
John Wiley and Sons Ltd
ISBN-13
9781841127880
eBay Product ID (ePID)
95588277

Product Key Features

Author
Peter Fisk
Publication Name
Customer Genius
Format
Hardcover
Language
English
Subject
Marketing
Publication Year
2009
Type
Textbook
Number of Pages
406 Pages

Dimensions

Item Height
175mm
Item Width
176mm
Item Weight
582g

Additional Product Features

Title_Author
Peter Fisk
Country/Region of Manufacture
United Kingdom

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Picture 1 of 2

Customer Genius by Peter Fisk (Hardcover, 2009)

About this product

Product Information

Product Identifiers

Product Key Features

Dimensions

Additional Product Features

Best Selling in Adult Learning & University

Permaculture: A Designer's Manual by Bill Mollison (Hardcover, 1988)

Australian Native Bee Book: Keeping Stingless Bee Hives for Pets, Pollination and Sugarbag Honey by Tim Heard (Paperback, 2015)

The Weed Forager's Handbook: A Guide to Edible and Medicinal Weeds in Australia by Adam Grubb, Annie Raser-Rowland (2012, Paperback)

In-Basket Case Studies by Guy Adamson (Paperback, 1986)

Empire of the Summer Moon: Quanah Parker and the Rise and Fall of the Comanches, the Most Powerful Indian Tribe in American History by S.C. Gwynne (Paperback, 2011)

Botanical Field Guide by Stefan Mager (Fold-out book or chart, 2021)

A guide to the Project Management Body of Knowledge (PMBOK guide) and the Standard for project management by Project Management Institute (Paperback, 2021)

Save on Adult Learning & University

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Netter Atlas of Human Anatomy: Classic Regional Approach

Bill Perkins Die With Zero (Paperback)

Havard's Nursing Guide to Drugs

NEW Learn to Earn By Peter Lynch Paperback Free Shipping

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