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Customer Insights: Wissen Wie Der Kunde Tickt: Mehr Erfolg Durch Markt-Wirkungsmodelle by Hans-Christian Riekhof (Paperback, 2010)

About this product

About this product

Product Information

Das Wissen uber Kunden ist bares Geld wert. Customer Insights stelt dieses Wissen in den Mittelpunkt des Marketingprozesses: Es hilt Unternehmen wie Marktforschern zu verstehen, wie der Kunde tickt , und zeigt, wie falsche Annahmen uber Kunden aufgedeckt und richtige Annahmen quantifiziert werden. Nur so kann ein stimmiges Gesamtbild des Kundenverhaltens entworfen werden, das die Grundlage fur den Einsatz der Marketinginstrumente liefert.

Product Identifiers

Publisher
Springer Fachmedien Wiesbaden
ISBN-13
9783834917508
eBay Product ID (ePID)
178333295

Product Key Features

Author
Hans-Christian Riekhof
Publication Name
Customer Insights: Wissen Wie Der Kunde Tickt: Mehr Erfolg Durch Markt-Wirkungsmodelle
Format
Paperback
Language
German
Subject
Marketing
Publication Year
2010
Type
Textbook
Number of Pages
196 Pages

Dimensions

Item Height
244mm
Item Width
170mm
Item Weight
322g

Additional Product Features

Editor
Hans-Christian Riekhof
Country/Region of Manufacture
Germany

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