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Customer Relationship Management by Kaneeva-Khayrullaeva Dinara (Paperback, 2010)

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About this product

Product Information

Nowadays, relationships with customers are becoming increasingly important even for the largest players. More and more value is placed by the companies on enhancing their responsiveness to customer needs, thousands of CRM projects are launched every day to build customer loyalty. Now it is not enough to provide a high-quality product or service, it is necessary to satisfy the customer all the way along his purchasing path: before, during and after a sale.Having satisfied customers though doesn't give a cause for relaxation, as what is really important for the company is the profit, generated by the customers and studies show that satisfied customers are not necessarily those who create extra profit. What really does matter is loyalty.A positive correlation between customer loyalty and profitability has become widely recognized and this led to an increased popularity of the Customer Loyalty Programs. The purpose of this work is to get a better understanding of the Customer Loyalty Programs and to answer a question, whether these programs can really enhance loyalty, based on the example of an automobile industry.

Product Identifiers

Publisher
Vdm Verlag
ISBN-13
9783639309942
eBay Product ID (ePID)
9049023107

Product Key Features

Author
Kaneeva-Khayrullaeva Dinara
Publication Name
Customer Relationship Management
Format
Paperback
Language
English
Subject
Marketing
Publication Year
2010
Type
Textbook
Number of Pages
72 Pages

Dimensions

Item Height
229mm
Item Width
152mm
Item Weight
118g

Additional Product Features

Title_Author
Kaneeva-Khayrullaeva Dinara
Country/Region of Manufacture
Germany

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