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Customer Relationship Management in Der Praxis: Erfolgreiche Wege Zu Kundenzentrierten Losungen by Springer-Verlag Berlin and Heidelberg GmbH & Co. KG (Paperback / softback, 2012)

About this product

About this product

Product Information

Das St. Galler Modell fur prozesszentriertes Customer Relationship Management basiert auf Praxiserfahrungen, die in acht Fallstudien fuhrender Unternehmen dokumentiert sind: Ganzheitliches Kundenbindungsmarketing der Direkt Anlage Bank; Contact Center der Swisscom; Kampagnen- und Kundenmanagement bei Gessenschaftsbanken; Kundenzentrierte Prozesse und Systeme der Credit Suisse, LGT Bank in Liechtenstein und Neuen Zurcher Zeitung; Management von Projekt- und Kundenwissen bei der SAP. Das Gesamtmodell beschreibt mit Kunden-, Kanal- sowie Prozess- und Wissensmanagement die wesentlichen Instrumente zur radikalen Ausrichtung auf Kundenprozesse. Eine Ubersicht der achtzehn wichtigsten Einfuhrungsmethoden aus Literatur, Beratung und von Systemanbietern unterstutzt die erfolgreiche Projektdurchfuhrung.

Product Identifiers

Publisher
Springer-Verlag Berlin and Heidelberg Gmbh & Co. Kg
ISBN-10
3642635490
ISBN-13
9783642635496
eBay Product ID (ePID)
152358200

Product Key Features

Format
Trade Paperback (US) ,Unsewn / Adhesive Bound, Paperback
Language
German
Subject
Computing: General

Dimensions

Weight
363g
Height
234mm
Width
156mm

Additional Product Features

Place of Publication
Berlin
Spine
14mm
Edited by
Volker Bach, Hubert Osterle
Series Title
Business Engineering
Content Note
Black & White Illustrations, Bibliography
Date of Publication
16/10/2012
Imprint
Springer-Verlag Berlin and Heidelberg Gmbh & Co. K
Genre
Computing: General
Country of Publication
Germany

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