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Decoded: The Science Behind Why We Buy by Phil P. Barden (Hardcover, 2013)

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Decoded - the Science Behind Why We Buy by Phil Barden Harcover Free Shipping! Item will be sent with Auspost and tracking. No returns. Thank you!

About this product

Product Information

In this groundbreaking book Phil Barden reveals what decision science explains about people?s purchase behaviour, and specifically demonstrates its value to marketing. He shares the latest research on the motivations behind consumers? choices and what happens in the human brain as buyers make their decisions. He deciphers the ?secret codes? of products, services and brands to explain why people buy them. And finally he shows how to apply this knowledge in day to day marketing to great effect by dramatically improving key factors such as relevance, differentiation and credibility. Shows how the latest insights from the fields of Behavioural Economics, psychology and neuro-economics explain why we buy what we buy Offers a pragmatic framework and guidelines for day-to-day marketing practice on how to employ this knowledge for more effective brand management - from strategy to implementation and NPD. The first book to apply Daniel Kahneman?s Nobel Prize-winning work to marketing and advertising Packed with case studies, this is a must-read for marketers, advertising professionals, web designers, R&D managers, industrial designers, graphic designers in fact anyone whose role or interest focuses on the ?why? behind consumer behaviour. Foreword by Rory Sutherland, Executive Creative Director and Vice-Chairman, OgilvyOne London and Vice-Chairman,Ogilvy Group UK Full colour throughout

Product Identifiers

Publisher
John Wiley & Sons Inc
ISBN-13
9781118345603
eBay Product ID (ePID)
138759394

Product Key Features

Author
Phil P. Barden
Publication Name
Decoded: the Science Behind Why We Buy
Format
Hardcover
Language
English
Subject
Marketing
Publication Year
2013
Type
Textbook
Number of Pages
288 Pages

Dimensions

Item Height
231mm
Item Width
160mm
Item Weight
734g

Additional Product Features

Title_Author
Phil P. Barden
Country/Region of Manufacture
United States

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item 1 Decoded - the Science Behind Why We Buy by Phil Barden Harcover Free Shipping!
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item 2 Decoded: The Science Behind Why We Buy, Barden, Phil
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Picture 1 of 7

Decoded: The Science Behind Why We Buy by Phil P. Barden (Hardcover, 2013)

About this product

Product Information

Product Identifiers

Product Key Features

Dimensions

Additional Product Features

All listings for this product

item 1 Decoded - the Science Behind Why We Buy by Phil Barden Harcover Free Shipping!

item 2 Decoded: The Science Behind Why We Buy, Barden, Phil

Best Selling in Adult Learning & University

A guide to the Project Management Body of Knowledge (PMBOK guide) and the Standard for project management by Project Management Institute (Paperback, 2021)

The Weed Forager's Handbook: A Guide to Edible and Medicinal Weeds in Australia by Adam Grubb, Annie Raser-Rowland (2012, Paperback)

Polyvagal Exercises for Safety and Connection: 50 Client-Centered Practices by Deb Dana (Paperback, 2020)

Save on Adult Learning & University

Ford Falcon EF, EL/Fairlane NF, NL/LTD DF, DL 1994-1998 Haynes Workshop Manual

Netter Atlas of Human Anatomy: Classic Regional Approach

Michael Price Nick Vandome Windows 11 for Seniors in easy steps (Paperback)

Dr. Robert Melillo Disconnected Kids - Revised and Updated (Paperback)

The Demon-Haunted World: Science as a Candle in the Dark by Carl Sagan (English)

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