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Design for the Mind:Seven Psychological Principles of Persuasive Design by Victor S. Yocco (Paperback, 2016)

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DESCRIPTION The days of purely aesthetic design are long gone. Today's web designers are driven by pertinent questions like these: How will I win the battle of the short attention span? How do I put visitors at ease and provide the information they're consciously (and unconsciously) expecting? How will the design of my site encourage users to engage, browse, or buy? There's a body of tested psychological principles that can transform digital designs by anticipating and benefiting from how human beings react to stimuli. This scientific approach to the decision making process, attitudes to risk and reward, group influence, and more are a treasure trove ready to be applied to the field of website design. Design for the Mind teaches web designers and developers how to create sites and applications that appeal to our innate natural responses as humans. The book introduces the most immediately relevant and applicable psychological concepts, breaks down each theory into easily-digested principles, then shows how they can be used to create powerful designs. The idea is t to produce a use-by-rote set of patterns for digital persuasion, but to deepen the understanding of why people react in the way they do to design features and approaches. After reading the book, readers should be equipped to make their work more psychologically friendly, engaging, and persuasive. KEY SELLING POINTS Provides insight into creating powerful user focused design Approachable to readers at all stages of their careers Empowers readers to think critically AUDIENCE Web designers, UX designers, Technical architects and anyone involved in customer facing digital products will benefit from the book. ABOUT THE TECHNOLOGY Understanding psychological theory as it applies to digital design allows those studying to become or currently working on design teams to enhance the effectiveness of their craft, speak about how their decisions are informed by psychological theories and research, and improve the likelihood that their product will engage users as intended.

Product Identifiers

Publisher
Manning Publications
ISBN-10
1617292958
ISBN-13
9781617292958
eBay Product ID (ePID)
220776745

Product Key Features

Author
Victor S. Yocco
Format
Paperback
Language
English
Subject
Computing: Professional & Programming
Type
Textbook

Additional Product Features

Place of Publication
New York
Content Note
Illustrations
Author Biography
Victor Yocco is a researcher and strategist at Intuitive Company, a user focused design and development firm located in Philadelphia, PA. Victor frequently publishes and speaks on UX research and design. He received his PhD from The Ohio State University, where his research focused on psychology and communication.
Date of Publication
28/06/2016
Country of Publication
United States

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Design for the Mind:Seven Psychological Principles of Persuasive Design by Victor S. Yocco (Paperback, 2016)

About this product

Product Information

Product Identifiers

Product Key Features

Additional Product Features

Best Selling in Adult Learning & University

Permaculture: A Designer's Manual by Bill Mollison (Hardcover, 1988)

Australian Native Bee Book: Keeping Stingless Bee Hives for Pets, Pollination and Sugarbag Honey by Tim Heard (Paperback, 2015)

The Weed Forager's Handbook: A Guide to Edible and Medicinal Weeds in Australia by Adam Grubb, Annie Raser-Rowland (2012, Paperback)

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