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Destination Brands by Roger Pride, Annette Pritchard, Nigel Morgan (Paperback, 2011)

About this product

About this product

Product Information

This textbook shows how cities, regions and countries adopt branding strategies similar to those of leading household brand names in an effort to differentiate themselves and emotionally connect with potential tourists. It asks whether tourist destinations get the reputations they deserve and uses topical case studies to discuss brand concepts and challenges. It tackles how place perceptions are formed, how cities, regions and countries can enhance their reputations as creative, competitive destinations, and the link between competitive identity and strategic tourism policy making.

Product Identifiers

Publisher
Taylor & Francis Ltd
ISBN-13
9780080969305
eBay Product ID (ePID)
107681036

Product Key Features

Author
Roger Pride, Annette Pritchard, Nigel Morgan
Publication Name
Destination Brands
Format
Paperback
Language
English
Subject
Marketing, Business
Publication Year
2011
Type
Textbook
Number of Pages
370 Pages

Dimensions

Item Height
235mm
Item Width
191mm
Item Weight
794g

Additional Product Features

Title_Author
Annette Pritchard, Roger Pride, Nigel Morgan
Country/Region of Manufacture
United Kingdom

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