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Digital Marketing Strategy: An Integrated Approach to Online Marketing by Simon Kingsnorth (Paperback, 2016)

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Author:Kingsnorth, Simon. Digital Marketing Strategy: An Integrated Approach to Online Marketing. World of Books Australia was founded in 2005.

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Product Information

The modern marketer needs to learn how to employ strategic thinking alongside the use of digital media to deliver measurable and accountable business success. Digital Marketing Strategy covers the essential elements of achieving exactly this by guiding you through every step of creating your perfect digital marketing strategy. This book analyzes the essential techniques and platforms of digital marketing including social media, content marketing, SEO, user experience, personalization, display advertising and CRM, as well as the broader aspects of implementation including planning, integration with overall company aims and presenting to decision makers. Simon Kingsnorth brings digital marketing strategy to life through best practice case studies, illustrations, checklists and summaries, to give you insightful and practical guidance. Rather than presenting a restrictive 'one size fits all' model, this book gives you the tools to tailor-make your own strategy according to your unique business needs and demonstrates how an integrated and holistic approach to marketing leads to greater success. Digital Marketing Strategy is also supported by a wealth of online resources, including budget and strategy templates, lecture slides and a bonus chapter.

Product Identifiers

Publisher
Kogan Page Ltd
ISBN-13
9780749474706
eBay Product ID (ePID)
221369429

Product Key Features

Author
Simon Kingsnorth
Publication Name
Digital Marketing Strategy: an Integrated Approach to Online Marketing
Format
Paperback
Language
English
Subject
Marketing
Publication Year
2016
Type
Textbook
Number of Pages
344 Pages

Dimensions

Item Height
235mm
Item Width
158mm
Item Weight
535g

Additional Product Features

Title_Author
Simon Kingsnorth
Country/Region of Manufacture
United Kingdom

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item 1 Digital Marketing Strategy: An Inte..., Kingsnorth, Sim
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item 2 Digital Marketing Strategy: An Inte..., Kingsnorth, Sim
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Picture 1 of 2

Digital Marketing Strategy: An Integrated Approach to Online Marketing by Simon Kingsnorth (Paperback, 2016)

About this product

Product Information

Product Identifiers

Product Key Features

Dimensions

Additional Product Features

All listings for this product

item 1 Digital Marketing Strategy: An Inte..., Kingsnorth, Sim

item 2 Digital Marketing Strategy: An Inte..., Kingsnorth, Sim

Best Selling in Adult Learning & University

Eduqas GCSE (9-1) Religious Studies Route B: Catholic Christianity and Judaism by Deirdre Cleary, Andrew Barron, Joy White, Patrick Harrison (Paperback, 2017)

Australian Guidebook for Structural Engineers by Lonnie Pack (Paperback, 2019)

Taking Charge of Adult ADHD by Christine M. Benton, Russell A. Barkley (Paperback, 2021)

Time Management by Peter Quarry (Paperback, 1986)

Save on Adult Learning & University

Weed Forager's Handbook: A Guide to Edible and Medicinal Weeds in Australia by A

Netter Atlas of Human Anatomy: Classic Regional Approach

Havard's Nursing Guide to Drugs

Classical Mechanics: The Theoretical Minimum by George Hrabovsky

NEW Learn to Earn By Peter Lynch Paperback Free Shipping

Steven Holzner Physics Essentials For Dummies (Paperback)

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