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Direct Response Radio: The Way to Greater Profits with Measurable Radio Advertising by Brett Astor (Paperback / softback, 2008)

About this product

About this product

Product Information

As the title implies, Direct Response Radio: The Way to Greater Profit with Measurable Radio Advertising by Brett Astor and Jeff Small gets down to business in order to help readers formulate when, how and why to use radio advertising to attract profitable new customers. Limitless in its potential, this guide provides an accessible and assessable avenue to grow profits by helping businesses reach their target markets swiftly and efficiently. This handy tutorial dispels the mysteries of radio advertising and helps companies of different sizes make the most out of their advertising dollars and understand how radio advertising can be most effective. With a focus on testing, the authors' formula and philosophies waste time, effort, or media dollars. A 101-Dummy's guide to direct response radio advertising, the methodology these radiomen employ delivers vital kwledge of a variety of markets so that each radio media campaign is unique, sustainable, and most importantly, profitable.

Product Identifiers

Publisher
Booksurge Publishing
ISBN-10
1419682229
ISBN-13
9781419682223
eBay Product ID (ePID)
189155115

Product Key Features

Author
Brett Astor
Format
Paperback / Softback, Trade Paperback (US) ,Unsewn / Adhesive Bound
Language
English
Subject
Sales & Marketing
Type
Textbook

Additional Product Features

Content Note
Black & White Illustrations
Out-Of-Print Date
17/02/2015
Date of Publication
01/03/2008
Country of Publication
United States

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