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Discourse, Identities and Genres in Corporate Communication: Sponsorship, Advertising and Organizational Communication by Giuliana Elena Garzone, Paola Evangelisti Allori (Paperback, 2011)

About this product

About this product

Product Information

The studies collected in this volume contribute to shedding light on the multi-faceted complexity and stratification of identity within the context of corporate communication, by definition characterized by the interplay and intersection among genres, discursive practices and communicative events involving both individual and collective actors. The texts investigated include openly promotional genres specifically aimed at constructing and promoting a company's image in the marketplace, such as those used in sponsorship and advertising, as well as organizational genres which in spite of their primarily operational purpose also incorporate cues aimed at the planned self-representation of the enterprise. The arguments presented in the various chapters and the research results supporting them bring evidence to the crucial role discourse plays in the construction of corporate identity at all levels.

Product Identifiers

Publisher
Peter Lang Ag, Internationaler Verlag Der Wissenschaften
ISBN-13
9783034305914
eBay Product ID (ePID)
116049978

Product Key Features

Author
Giuliana Elena Garzone, Paola Evangelisti Allori
Publication Name
Discourse, Identities and Genres in Corporate Communication: Sponsorship, Advertising and Organizational Communication
Format
Paperback
Language
English
Subject
Sociology, Business
Publication Year
2011
Type
Textbook
Number of Pages
324 Pages

Dimensions

Item Height
220mm
Item Width
150mm
Volume
131
Item Weight
490g

Additional Product Features

Series Title
Linguistic Insights
Country/Region of Manufacture
Switzerland
Editor
Giuliana Elena Garzone, Paola Evangelisti Allori

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