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Colonel Sanders and the American Dream by Josh Ozersky (Hardcover, 2012)

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From Aunt Jemima and Uncle Ben to the Jolly Green Giant and Ronald McDonald, corporate icons sell billions of dollars' worth of products. But only one of them was ever a real person-Colonel Sanders of Kentucky Fried Chicken/KFC. From a 1930s roadside cafe in Corbin, Kentucky, Harland Sanders launched a fried chicken business that now circles the globe, serving finger lickin' good chicken to more than twelve million people every day. But to get there, he had to give up control of his company and even his own image, becoming a mere symbol to people today who don't know that Colonel Sanders was a very real human being. This book tells his story-the story of a dirt-poor striver with unlimited ambition who personified the American Dream. Acclaimed cultural historian Josh Ozersky defines the American Dream as being able to transcend your roots and create yourself as you see fit. Harland Sanders did exactly that. Forced at age ten to go to work to help support his widowed mother and sisters, he failed at job after job until he went into business for himself as a gas station/cafe/motel owner and finally achieved a comfortable, middle-class life. But then the interstate bypassed his business and, at sixty-five, Sanders went broke again. Packing his car with a pressure cooker and his secret blend of eleven herbs and spices, he began peddling the recipe for Colonel Sanders' Kentucky Fried Chicken to small-town diners in exchange for a nickel for each chicken they sold. Ozersky traces the rise of Kentucky Fried Chicken from this unlikely beginning, telling the dramatic story of Sanders' self-transformation into The Colonel, his truculent relationship with KFC management as their often-disregarded goodwill ambassador, and his equally turbulent afterlife as the world's most recognizable commercial icon.

Product Identifiers

Publisher
University of Texas Press
ISBN-13
9780292723825
eBay Product ID (ePID)
113974528

Product Key Features

Book Title
Colonel Sanders and the American Dream
Author
Josh Ozersky
Format
Hardcover
Language
English
Topic
Business
Publication Year
2012
Type
Textbook
Genre
Biographies & True Stories
Number of Pages
156 Pages

Dimensions

Item Height
229mm
Item Width
140mm
Item Weight
397g

Additional Product Features

Title_Author
Josh Ozersky
Series Title
Discovering America
Country/Region of Manufacture
United States

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Colonel Sanders and the American Dream by Josh Ozersky (Hardcover, 2012)

About this product

Product Information

Product Identifiers

Product Key Features

Dimensions

Additional Product Features

Best Selling in Books

NRSV, Catholic Bible, Gift Edition, Leathersoft, White, Comfort Print: Holy Bible by Catholic Bible Press (Leather Bound, 2020)

Cry Baby Coloring Book by Melanie Martinez (Paperback, 2016)

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Self Love, Mindfulness for Beginners: 2 books in 1! Build your Confidence and Self Esteem Through Unconditional Self Love & Get Rid Of Stress In Your Life By Staying In The Moment by Robert Norman (Paperback, 2019)

Save on Books

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