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E-Commerce als Strategische Option fur Regionale Online-Zeitungen by Mark Leach (Paperback, 2003)

About this product

About this product

Product Information

Mark Leach entwickelt ein Modell, mit dessen Hilfe die Determinanten zur Erklarung der Einstellung der Nutzer gegenuber zeitungsinitiiertem E-Commerce identifiziert werden und ihre Wirkungsweise analysiert wird. Er uberpruft die gewonnenen Erkenntnisse im Rahmen einer empirischen Untersuchung und leitet Gestaltungsempfehlungen fur die Unternehmenspraxis ab.

Product Identifiers

Publisher
Deutscher Universitats-Verlag
ISBN-13
9783824478842
eBay Product ID (ePID)
117480652

Product Key Features

Author
Mark Leach
Publication Name
E-Commerce ALS Strategische Option Fur Regionale Online-Zeitungen
Format
Paperback
Language
German
Subject
Marketing
Publication Year
2003
Type
Textbook
Number of Pages
420 Pages

Dimensions

Item Weight
545g

Additional Product Features

Title_Author
Mark Leach
Country/Region of Manufacture
Germany

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