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Effective Press Relations for the Built Environment: A Practical Guide by Helen Elias (Paperback, 2006)

About this product

About this product

Product Information

This practical guide explains to architects, engineers, designers and other consultants how to establish press plans for firms and for individual projects, and how to actively develop reputation by getting work published in the architectural, engineering and construction press. With quotes, advice and opinions from the industry's key journalists - including expert image generation and selection advice from Gareth Gardner, photo-journalist and past editor of FX and Features editor of Building Design - Effective Press Relations for the Built Environment, offers practical guidance on topics such as: how to approach planning a strategy for a project how to write, seek approval, build a target press list and issue the information to magazines how to speak to the press how to manage a crisis and handle bad press. With its hands-on approach and comprehensive publications, architectural photographers and PR consultants listings, this book is an invaluable tool for new starters, or larger firms that want to take a more pro-active role in generating their own publicity, while also helping practices to get the most from their press relations consultant.

Product Identifiers

Publisher
Taylor & Francis Ltd
ISBN-13
9780415348676
eBay Product ID (ePID)
96019287

Product Key Features

Author
Helen Elias
Publication Name
Effective Press Relations for the Built Environment: a Practical Guide
Format
Paperback
Language
English
Subject
Marketing
Publication Year
2006
Type
Textbook
Number of Pages
190 Pages

Dimensions

Item Height
246mm
Item Width
174mm
Item Weight
544g

Additional Product Features

Title_Author
Helen Elias
Country/Region of Manufacture
United Kingdom

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