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El Desafio de Darwin: Innovacion y Estrategia en las Empresas Que Triunfan by Geoffrey A Moore (Paperback, 2007)

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About this product

Product Information

Invation is one of the great buzzwords of management theory, but this treatise accords it a thoroughgoing analysis. Management consultant Moore, author of the bestselling Crossing the Chasm, argues that companies can escape the marginless hell of commodity and price competition only through invations that differentiate their products from their competitors' in the minds of consumers. He elaborates a taxomy of 15 invation types, from disruptive breakthrough techlogies like Apple's iTunes to more mundane marketing invations like hiring a sports superstar to endorse athletic shoes. Unlike many business futurists, Moore doesn't exalt invation for its own sake, insisting it must be tied to concrete business goals. To help companies determine the right-and wrong-strategies for invation, he develops an analytical framework that distinguishes emerging from mature market categories and complex systems companies that sell pricey customized projects to a few customers from volume operations companies that sell standardized products to the masses. Moore illustrates these ideas with real-world examples, biased toward tech-sector companies; an extended case study of invation-management at networking leviathan Cisco Systems forms the backbone of the book. Moore's approach is somewhat theoretical and replete with diagrams that feature sine waves and fractals. Fortunately, his treatment remains lucid and commonsensical, and offers a wealth of insights for thoughtful managers.

Product Identifiers

Publisher
Empresa Activa
ISBN-10
849662725x
ISBN-13
9788496627253
eBay Product ID (ePID)
191237223

Product Key Features

Author
Geoffrey a Moore
Format
Trade Paperback (US) ,Unsewn / Adhesive Bound, Paperback
Language
Spanish
Subject
Management & Business: General
Type
Textbook

Additional Product Features

Series Title
Nuevos Paradigmas
Content Note
Illustrations
Date of Publication
01/09/2007
Country of Publication
United States

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