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Essential Marketing Skills by Peter Rix (Paperback, 2002)

About this product

About this product

Product Information

Peter Rix's Essential Marketing Skills is a text for non marketing students who do not need the depth or detail supplied in the full edition of Peter's Marketing: A Practical Approach. Real world case studies and exercises are the Rix trademark. Essential Marketing Skills covers internet marketing, global issues, ethical challenges and marketing in a small business, from an Australian perspective. Fully supported by a comprehensive and dedicated website, this text comes with an Online Learning Centre for students and teachers, as well as a range of teacher resources.

Product Identifiers

Publisher
Mcgraw-Hill Education-Europe
ISBN-13
9780074712252
eBay Product ID (ePID)
96291585

Product Key Features

Author
Peter Rix
Publication Name
Essential Marketing Skills
Format
Paperback
Language
English
Subject
Marketing
Publication Year
2002
Type
Textbook
Number of Pages
246 Pages

Additional Product Features

Title_Author
Peter Rix
Country/Region of Manufacture
Australia

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