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Fables, Fashions, and Facts About Advertising: A Study of 28 Enduring Myths by John Philip Jones (Paperback, 2004)

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Fables, Fashions, and Facts About Advertising: A Study of 28 Enduring Myths. Author:Jones, John Philip. World of Books Australia was founded in 2005. We want your experience with World of Books Australia to be enjoyable and problem free.

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`The book makes an interesting and substantive contribution to the field of advertising directly, and also to the entire field of marketing communications or promotion. John Philip Jones presents a new and informed perspective that supports and underpins the need for advertising that works rather than emotive rhetoric that obscures its purpose and function' - Philip J Kitchen, University of Hull `This is a much needed text that puts misinformation to rest with strong evidence to disprove it. Most texts simply show how ads are developed, media plans are implemented, and lots of beautiful advertisements. This book shows how advertising can be and should be effective' - Jan S Slater, Ohio University The workings of advertising have always remained a bit of a mystery; until about 1960 virtually nothing of the effectiveness of advertising was known. There was even some doubt about whether advertising worked at all. In the absence of facts, theories were developed up to fill the vacuum. These were soon developed into doctrines, which became widely followed-fables that became fashions. Not many of these theories were ever subjected to harsh scrutiny based on factual knowledge, mainly because there was not much factual knowledge available until recently. Unlike most other advertising textbooks, Fables, Fashions, and Facts About Advertising is not written as a `how to' text, or as a vehicle for war stories, or as a sales pitch. Instead, it is a book that concentrates solely on describing how advertising works. Written to be accessible to the general public with little or no experience studying advertising, it makes the scholarship of an internationally renowned figure accessible to students taking beginning advertising courses.

Product Identifiers

Publisher
Sage Publications Inc
ISBN-13
9780761927990
eBay Product ID (ePID)
96847327

Product Key Features

Author
John Philip Jones
Publication Name
Fables, Fashions, and Facts about Advertising: a Study of 28 Enduring Myths
Format
Paperback
Language
English
Subject
Marketing
Publication Year
2004
Type
Textbook
Number of Pages
328 Pages

Dimensions

Item Height
228mm
Item Width
152mm
Item Weight
450g

Additional Product Features

Title_Author
John Philip Jones
Country/Region of Manufacture
United States

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Fables, Fashions, and Facts About Advertising: A Study of 28 Enduring Myths by John Philip Jones (Paperback, 2004)

About this product

Product Information

Product Identifiers

Product Key Features

Dimensions

Additional Product Features

Best Selling in Adult Learning & University

Permaculture: A Designer's Manual by Bill Mollison (Hardcover, 1988)

Australian Native Bee Book: Keeping Stingless Bee Hives for Pets, Pollination and Sugarbag Honey by Tim Heard (Paperback, 2015)

The Weed Forager's Handbook: A Guide to Edible and Medicinal Weeds in Australia by Adam Grubb, Annie Raser-Rowland (2012, Paperback)

Empire of the Summer Moon: Quanah Parker and the Rise and Fall of the Comanches, the Most Powerful Indian Tribe in American History by S.C. Gwynne (Paperback, 2011)

Botanical Field Guide by Stefan Mager (Fold-out book or chart, 2021)

Linux Basics For Hackers: Getting Started with Networking, Scripting, and Security in Kali by OccupyTheWeb (Paperback, 2018)

The Hundred Years' War on Palestine: A History of Settler Colonial Conquest and Resistance by Rashid I. Khalidi (Paperback, 2020)

Save on Adult Learning & University

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