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Facebook Advertising For Dummies by Joel Elad, Paul Dunay, Richard Krueger (Paperback, 2010)

About this product

About this product

Product Information

Profitable ideas and techniques for advertising on Facebook Tap into the explosive growth of social media and reach your customers with effective Facebook advertising campaigns and savvy insights into how to use this social media phenomenon effectively. It?s all here and more in this detailed, easy-to-follow guide from two award-winning marketers. You'll learn what makes a good Facebook ad, how to apply the latest strategies and tactics for effective pay-per-click and cost-per-impression advertising, how to test your ad results, and much more. Explores Facebook advertising inside and out; there are now more than 400 million active Facebook users and over 1.6 million active Pages on Facebook Works as an all-around, hands-on guide for both experienced and new Facebook advertisers Walks you through planning and creating an advertising campaign Explains writing effective ad copy, how to use landing pages, and how to test and optimize your ads Shows you how to use Facebook Insights to understand your results and how to create reports that analyze data Put your company's best face forward with the sound advertising tips and techniques in Facebook Advertising For Dummies.

Product Identifiers

Publisher
John Wiley & Sons Inc
ISBN-13
9780470637623
eBay Product ID (ePID)
95301359

Product Key Features

Author
Joel Elad, Paul Dunay, Richard Krüger
Publication Name
Facebook Advertising for Dummies
Format
Paperback
Language
English
Subject
Advertising
Publication Year
2010
Type
Textbook
Number of Pages
336 Pages

Dimensions

Item Height
234mm
Item Width
191mm
Item Weight
636g

Additional Product Features

Title_Author
Richard Krüger, Paul Dunay, Joel Elad
Country/Region of Manufacture
United States

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