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Forschung Erfolgreich Vermarkten: Ein Ratgeber Fur Die Praxis by Universitat Dortmund (Paperback, 2012)

About this product

About this product

Product Information

Wissenschaftler sind darauf angewiesen, mehr und mehr Forschungsprojekte in Zusammenarbeit mit Unternehmen durchzufuhren. Fur den Erfolg dieser Kooperationen mussen sie etwas tun, was ihnen zunachst einmal fremd sein durfte: sich und ihre Forschung vermarkten. Professionelles Marketing zu lernen, dazu blieb aber wahrend des Studiums weder Zeit noch Gelegenheit. Der vorliegende Ratgeber fullt diese Lucke und vermittelt in ubersichtlichen Abschnitten die Inhalte einer Workshopreihe, die fur Wissenschaftler aller Fachrichtungen entwickelt wurde.

Product Identifiers

Publisher
Springer-Verlag Berlin and Heidelberg Gmbh & Co. Kg
ISBN-13
9783642523069
eBay Product ID (ePID)
208947024

Product Key Features

Author
Universitat Dortmund
Publication Name
Forschung Erfolgreich Vermarkten: Ein Ratgeber Fur Die Praxis
Format
Paperback
Language
German
Subject
Chemistry, Pharmacy, Computer Science, Classical Studies, Biology, Management, Business
Publication Year
2012
Type
Textbook
Number of Pages
158 Pages

Dimensions

Item Height
234mm
Item Width
156mm
Item Weight
245g

Additional Product Features

Title_Author
Universitat Dortmund
Country/Region of Manufacture
Germany

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