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Franchising: How Both Sides Can Win by Andrew Emmerson, Chris Edger (Paperback, 2015)

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Thinking of buying afranchise, creating your own franchise or franchising a product moreeffectively?. Written in an informative, accessible style without abandoningany of its empirical rigour, this book is essential reading for ‘newbie’franchisees and franchisors or for anybody working in franchising who wishes todrive outstanding performance.