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Free Stylin': How Hip Hop Changed the Fashion Industry by Elena Romero (Hardcover, 2012)

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You are buying ONE brand new BOOK Free Stylin': How Hip Hop Changed the Fashion Industry. Author: Romero, Elena. Year first published: 2012.

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This book sources interviews with scholars, urban designers, music experts, financial analysts, retailers, and hip hop celebrities to chronicle the compelling story of how hip hop transformed the fashion world and exploded into a $3 billion clothing industry. For years, designers and manufacturers took cues from the streets to enhance their clothing lines, but before the 1980s the urban consumer was never recognized as a viable demographic. In a push to appeal to young customers, the fashion industry began hiring and backing talented African American designers and entrepreneurs. This seemingly unconventional union made business sense: seasoned fashion executives brought proven track records, while aspiring designers provided street credibility and a fresh perspective on design. The end result: a multi-billion dollar industry. This book traces the fascinating unfolding of hip hop fashion from its roots to the present day. It explores how hip hop transitioned from the hood to the runway; how race, ethnicity, and culture played into commercialism; how celebrities impacted the fashion industry; and what ultimately led major department stores to jump on the urban bandwagon. Utilizing the author's journalistic lens and based upon interviews with urban fashion designers, entrepreneurs, fashion veterans, trend forecasters, and hip hop celebrities, each chapter is akin to an oral history that provides not just facts but also invaluable analysis and historical perspective. A foreword by Daymond John, cofounder of FUBU, star of ABC's The Shark Tank, and author of The Display of Power and The Brand Within A chronology of 20th-century fashion styles as well as urban fashion from the late 1970s to present Many photographs of pioneering urban designers, hip hop fashion trends, hip hop celebrities, and more A multicultural bibliography containing significant materials from the fields of history, music, culture, and fashion

Product Identifiers

Publisher
ABC-Clio
ISBN-13
9780313386466
eBay Product ID (ePID)
177997015

Product Key Features

Author
Elena Romero
Publication Name
Free Stylin': How Hip Hop Changed the Fashion Industry
Format
Hardcover
Language
English
Subject
Business
Publication Year
2012
Type
Textbook
Number of Pages
242 Pages

Additional Product Features

Title_Author
Elena Romero
Country/Region of Manufacture
United States

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Free Stylin': How Hip Hop Changed the Fashion Industry by Elena Romero (Hardcover, 2012)

About this product

Product Information

Product Identifiers

Product Key Features

Additional Product Features

Best Selling in Adult Learning & University

Australian Guidebook for Structural Engineers by Lonnie Pack (Paperback, 2019)

Eduqas GCSE (9-1) Religious Studies Route B: Catholic Christianity and Judaism by Deirdre Cleary, Andrew Barron, Joy White, Patrick Harrison (Paperback, 2017)

Time Management by Peter Quarry (Paperback, 1986)

The Ethnic Cleansing of Palestine by Ilan Pappe (Paperback, 2007)

Save on Adult Learning & University

The Australian Native Bee Hive Book: Keeping Stingless Sugarbag OATH Tim Heard

Weed Forager's Handbook: A Guide to Edible and Medicinal Weeds in Australia by A

Netter Atlas of Human Anatomy: Classic Regional Approach

The Indoctrinated Brain: How to Successfully Fend Off the Global Attack on Your

Tuning the A-Series Engine: the Definitive Manual on tuning for Performance or E

Classical Mechanics: The Theoretical Minimum by George Hrabovsky

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