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Future Radio Programming Strategies: Cultivating Listenership in the Digital Age by David MacFarland (Paperback, 1997)

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Product Information

The reader is encouraged to explore fundamental beliefs with this book - a common understanding of what the radio enterprise should be about: entertainment and information. The term information has grown to encompass so many things that it is almost fruitless to argue about what is and is not information anymore. Similarly, entertainment continues to be an elusive concept, one that appears to be heavily dependent on the eyes of the beholder . A major consideration of this book is to arrive at a set of fundamental beliefs about the values and realities of the radio business in regard to entertainment programming - a set of beliefs that may or may not be right, true or forever, but that might at least provide a basis for developing programming strategies. This second edition of Contemporary Radio Programming Strategies seeks to answer the question: What do listeners really want from radio? Some of the answers are derived from users-and-gratifications research in the mass media. Instead of focusing on what mass media do to people, the uses-and-gratifications perspective seeks to discover what people do with mass media. The functionalist viewpoint of such research basically says that a medium is best defined by how people use it. Having looked at some of the audience research that comes from sources other than the standard ratings companies, the book then goes on to demonstrate new ways that formats, production procedures and announcing styles can meet audience needs and desires. Although the volume concludes with several original methods for selecting and presenting airplay music basd on the audience's moods and emotional needs, it does not insist upon a singular, formulaic approach for constructing or modifying a music format. Instead, it attempts to involve the reader in thinking through the process of format development.

Product Identifiers

Publisher
Taylor & Francis Inc
ISBN-13
9780805821062
eBay Product ID (ePID)
96458331

Product Key Features

Author
David Macfarland
Publication Name
Future Radio Programming Strategies: Cultivating Listenership in the Digital Age
Format
Paperback
Language
English
Subject
Business
Publication Year
1997
Type
Textbook
Number of Pages
288 Pages

Dimensions

Item Height
229mm
Item Width
152mm
Item Weight
454g

Additional Product Features

Title_Author
David Macfarland
Series Title
Routledge Communication Series
Country/Region of Manufacture
United States

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Future Radio Programming Strategies: Cultivating Listenership in the Digital Age by David MacFarland (Paperback, 1997)

About this product

Product Information

Product Identifiers

Product Key Features

Dimensions

Additional Product Features

Best Selling in Adult Learning & University

Australian Guidebook for Structural Engineers by Lonnie Pack (Paperback, 2019)

Eduqas GCSE (9-1) Religious Studies Route B: Catholic Christianity and Judaism by Deirdre Cleary, Andrew Barron, Joy White, Patrick Harrison (Paperback, 2017)

Time Management by Peter Quarry (Paperback, 1986)

The Ethnic Cleansing of Palestine by Ilan Pappe (Paperback, 2007)

Save on Adult Learning & University

The Australian Native Bee Hive Book: Keeping Stingless Sugarbag OATH Tim Heard

Weed Forager's Handbook: A Guide to Edible and Medicinal Weeds in Australia by A

Netter Atlas of Human Anatomy: Classic Regional Approach

The Indoctrinated Brain: How to Successfully Fend Off the Global Attack on Your

Tuning the A-Series Engine: the Definitive Manual on tuning for Performance or E

Classical Mechanics: The Theoretical Minimum by George Hrabovsky

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