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Future Success Factors of Finance Portals: Dividing the Second Wave of Customers by Axel Taubert (Paperback, 2002)

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Inhaltsangabe: Abstract: The title of this thesis might lead the cursory reader to the assumption that this is another one of countless academic works whose authors have overestimated the prospects of the Internet. However, this paper lays claim to be one of the early few that take a more rational approach to the subject by analyzing the realistic profit potential of online business models. Furthermore, future success factors for finance portals will be discussed and their respective value proposition thoroughly examined. Since the fast moving Internet hype has had to give way to an almost equally swift consolidation of the market, this will prove to be crucial information for any company of the finance industry. Additionally, when taking into account that the oncoming 'second wave of customers' is to be divided amongst the remaining online players, the findings of this thesis will be of eminent relevance for any provider of a financial website. Towards the end of my internship with AOL I was asked to research the required success factors for finance portals as a basis for AOL's finance channel content strategy. Inexperienced Internet-users such as those of the Second Wave are likely to utilize the user-friendly and convenient service of AOL as an ISP. Therefore, it will be of vital importance for AOL to incorporate the above mentioned success factors within their service in order to increase the usage of its finance channel. At this point I would like to thank AOL, not only for the financial, but especially for the professional support, which both have simplified my task to a substantial degree as well as all others who have been kind enough to let me benefit from their knowledge in the field. Inhaltsverzeichnis: Table of Contents: 1.Incipience1 1.1Topic Introduction1 1.2The Second Wave of Customers3 1.3Methodology and Scope4 2.Definitions and Background Information6 2.1Definition of Finance Portals6 2.2Types of Finance Portals6 2.2.1Content Portals7

Product Identifiers

Publisher
Diplom.De
ISBN-13
9783838654928
eBay Product ID (ePID)
222383639

Product Key Features

Author
Axel Taubert
Publication Name
Future Success Factors of Finance Portals: Dividing the Second Wave of Customers
Format
Paperback
Language
English
Subject
Marketing
Publication Year
2002
Type
Textbook
Number of Pages
122 Pages

Dimensions

Item Height
210mm
Item Width
148mm
Item Weight
168g

Additional Product Features

Title_Author
Axel Taubert

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Future Success Factors of Finance Portals: Dividing the Second Wave of Customers by Axel Taubert (Paperback, 2002)

About this product

Product Information

Product Identifiers

Product Key Features

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Additional Product Features

Best Selling in Adult Learning & University

Permaculture: A Designer's Manual by Bill Mollison (Hardcover, 1988)

Australian Native Bee Book: Keeping Stingless Bee Hives for Pets, Pollination and Sugarbag Honey by Tim Heard (Paperback, 2015)

The Weed Forager's Handbook: A Guide to Edible and Medicinal Weeds in Australia by Adam Grubb, Annie Raser-Rowland (2012, Paperback)

Empire of the Summer Moon: Quanah Parker and the Rise and Fall of the Comanches, the Most Powerful Indian Tribe in American History by S.C. Gwynne (Paperback, 2011)

Botanical Field Guide by Stefan Mager (Fold-out book or chart, 2021)

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The Hundred Years' War on Palestine: A History of Settler Colonial Conquest and Resistance by Rashid I. Khalidi (Paperback, 2020)

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