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Games and Decisions by Howard Raiffa, Robert Duncan Luce (Paperback, 1989)

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"The best book available for non-mathematicians." - Contemporary Psychology. Superb nontechnical introduction to game theory and related disciplines, primarily as applied to the social sciences. Clear, comprehensive coverage of utility theory, 2-person zero-sum games, 2-person non-zero-sum games, n-person games, individual and group decision-making, much more. Appendixes. Bibliography. Graphs and figures.