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Global Market Reality by Vincent Wee Eng Kim, Vivien Wee Mui Eik Bee Jade, Thinavan Periyayya (Paperback, 2013)

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About this product

Product Information

With faster communication, the world is rapidly shrinking. Countries are increasingly multicultural and companies with products and services developed in one country are finding enthusiastic acceptance in others. Companies need to be able to cross boundaries within and outside their country. Although the opportunities to enter and compete in the global markets are significant, the risks can also be high. Companies promoting in the global industries, however, have no choice but to internationalize their operations. Indeed, many companies are taking the view that their products can be manufactured anywhere through global supply chain. Today, companies must see their product as Made in the World rather than limited to one country only.

Product Identifiers

Publisher
Scholars' Press
ISBN-13
9783639513257
eBay Product ID (ePID)
11049018062

Product Key Features

Author
Vincent Wee Eng Kim, Vivien Wee Mui Eik Bee Jade, Thinavan Periyayya
Publication Name
Global Market Reality
Format
Paperback
Language
English
Subject
Marketing
Publication Year
2013
Type
Textbook
Number of Pages
76 Pages

Dimensions

Item Height
229mm
Item Width
152mm
Item Weight
122g

Additional Product Features

Title_Author
Vincent Wee Eng Kim, Vivien Wee Mui Eik Bee Jade, Thinavan Periyayya

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