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Global Marketing: Global Edition by Mark Green, Warren Keegan (Paperback, 2012)

About this product

About this product

Product Information

For undergraduate and graduate global marketing courses. The excitement, challenges, and controversies of global marketing. Global Marketing strives to reflect current issues and events while offering conceptual and analytical tools that will help readers apply the 4Ps to global marketing.

Product Identifiers

Publisher
Pearson Education Limited
ISBN-13
9780273766711
eBay Product ID (ePID)
113834216

Product Key Features

Author
Mark Green, Warren Keegan
Publication Name
Global Marketing: Global Edition
Format
Paperback
Subject
Marketing, Business
Publication Year
2012
Type
Textbook
Number of Pages
600 Pages

Dimensions

Item Height
277mm
Item Width
216mm
Item Weight
1100g

Additional Product Features

Country/Region of Manufacture
United Kingdom

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