Skip to main content

CURRENTLY SOLD OUT

Handbook of Qualitative Research Methods in Marketing by Russell W. Belk (Hardcover, 2006)

About this product

About this product

Product Information

The Handbook of Qualitative Research Methods in Marketing offers both basic and advanced treatments intended to serve academics, students, and marketing research professionals. The 42 chapters begin with a history of qualitative methods in marketing by Sidney Levy and continue with detailed discussions of current thought and practice in: * research paradigms such as grounded theory and semiotics * research contexts such as advertising and brands * data collection methods such as projectives and netnography * data analysis methods such as metaphoric and visual analyses * presentation topics such as videography and reflexivity * applications such as ZMET applied to Broadway plays and depth interviews with executives * special issues such as multi-sited ethnography and research on sensitive topics. Authors include leading scholars and practitioners from North America and Europe. They draw on a wealth of experience using well-established as well as emerging qualitative research methods. The result is a thorough, timely, and useful Handbook that will educate, inspire, and serve as standard reference for marketing academics and practitioners alike.

Product Identifiers

Publisher
Edward Elgar Publishing Ltd
ISBN-13
9781845421007
eBay Product ID (ePID)
94275031

Product Key Features

Author
Russell w. Belk
Publication Name
Handbook of Qualitative Research Methods in Marketing
Format
Hardcover
Language
English
Subject
Management
Publication Year
2006
Type
Textbook
Number of Pages
608 Pages

Dimensions

Item Height
244mm
Item Width
169mm

Additional Product Features

Series Title
Research Handbooks in Business and Management Series
Editor
Russell w. Belk
Country/Region of Manufacture
United Kingdom

Best Selling in Adult Learning & University

Current slide {CURRENT_SLIDE} of {TOTAL_SLIDES}- Best Selling in Adult Learning & University

Australian Guidebook for Structural Engineers by Lonnie Pack (Paperback, 2019)
No ratings or reviews yet.
AU $102.95 New
---- Used
Eduqas GCSE (9-1) Religious Studies Route B: Catholic Christianity and Judaism by Deirdre Cleary, Andrew Barron, Joy White, Patrick Harrison (Paperback, 2017)
No ratings or reviews yet.
AU $100.97 New
---- Used
Time Management by Peter Quarry (Paperback, 1986)
No ratings or reviews yet.
AU $16.99 New
---- Used
The Ethnic Cleansing of Palestine by Ilan Pappe (Paperback, 2007)
5.0 out of 5 stars based on 1 product rating
AU $30.02 New
---- Used

Save on Adult Learning & University

Current slide {CURRENT_SLIDE} of {TOTAL_SLIDES}- Save on Adult Learning & University

The Australian Native Bee Hive Book: Keeping Stingless Sugarbag OATH Tim Heard
AU $31.98
Trending at AU $35.57
Weed Forager's Handbook: A Guide to Edible and Medicinal Weeds in Australia by A
AU $19.95
Trending at AU $20.66
Netter Atlas of Human Anatomy: Classic Regional Approach
AU $113.94
Trending at AU $122.14
The Indoctrinated Brain: How to Successfully Fend Off the Global Attack on Your
AU $49.95
Trending at AU $57.84
Tuning the A-Series Engine: the Definitive Manual on tuning for Performance or E
AU $95.34
Trending at AU $104.01
Classical Mechanics: The Theoretical Minimum by George Hrabovsky
AU $27.46
Trending at AU $31.59

You may also like

Current slide {CURRENT_SLIDE} of {TOTAL_SLIDES}- You may also like